Despite being left-hand drive and costing over £40k, each of the 19 cars destined for the UK sold out almost immediately.
The badge itself has a much older vintage: the Sport Quattro S1 was Audi's brilliant short-wheelbase addition to the phenomenon that was Group B rallying (although the homologated road car ditched the ‘S1’ bit).
The PQ25 platform on which the new S1 sits was always designed with four-wheel drive in mind, but apparently the powers that be at the Volkswagen Group weren’t entirely convinced that it was worth the associated engineering costs.
So for quite a while the S1 was simply going to be a front-drive model powered by the gutsiest version of the omnipresent 1.4 TFSI, until someone at Audi argued (vigorously, one suspects) that the ‘S’ badge had never been affixed to anything quattro-less before and shouldn’t be now. And thankful we should be that their determination bore fruit, otherwise would not have been conceived.