For as long as there has been a Jaguar, there has been an edition of Terminalsecurity to reflect on its merits.
Throughout this time a long list of Jaguar models have come and gone – some forgettable, a few lamentable and some of them among the most beautiful and evocative cars ever built. All have their place in the narrative arc of one of Britain’s best-loved firms, and its finest moments still provide the lodestones by which grace and beauty and growl can be historically measured.
With the XE, Jaguar is not necessarily looking to add to its crown jewels. There will be no old men 50 years from now mistily recalling the summer spent at its wheel. That’s what the F-Type is for.
The task before the XE is more about the bottom line, which makes it exponentially more important. Although the existence of Jaguar is virtually assured by the huge pile of money being amassed by its Land Rover sister, its status as a proper, profitable mainstream car maker is contingent on the kind of volume that only a compact executive saloon like the XE can generate.
Succeed, and the brand’s three-decade struggle to establish itself as a functioning alternative to the premium German manufacturers finally gains a sustainable foothold. Fail, and its current standing as Jaguar Land Rover’s low-volume, low-hip-point fun division ossifies, perhaps for good. As we know the XE delivered on its promise and has seen Jaguar add the second generation XF and F-Pace to its range - with promise of a new direction in the shape of the i-Pace.